MR MICHAEL RICHARD DESIGN.COM
Composition of type, colour, image and graphic solutions are the compelling driving force that keeps me buzzing in the design world. For me there is nothing more exciting than the relationship between these elements and the engagement of a user.
At the moment I'm working as a freelance designer at Cyclist Magazine to create a beautiful high-end road cycling publication.
My career path has seen me working across a range of adrenaline sport and alternative lifestyle magazines. My folio demonstrates an ability to create brands that capture the readership persona and grow them in to the working identities that have become recognised and loved worldwide.
As a great team player, I revel in the immersive creative environment of strategic idea generation. Utilising excellent communication skills to build and nurture strong working relationships, I ensure my clients get exactly the content they want in the way that they want it.
PRE PRESS PRODUCTION
I am competent with all pre-press production procedures and have been creating my own press ready PDF’s for many years. (Retouching images, colour profiling, cut outs, 5th colours, foil blocks, vector cutting paths, perforation templates, etc). And with deadlines in mind I like to utiliseing batch and automated scrips to speed up the work pace.
When designing websites I design the pages in InDesign, I annotate parts that have reactive and interactive attributes and storyboard the website page framework. When passed on to the web developer I will work closely with them to produce the final site, or alternatively I can build the website my self with an online website design platform.
WORK FLOW MANAGEMENT
I pride myself on being able to efficiently manage my workload. It’s one thing being able to create amazing design but it also happens to be a part of life that you are limited by time. Styling and building magazine grids is not just a way to structure a clean and consistent look that stands out as the brand, but should also be the construction of a work flow formula that is bespoke to the needs and pressures of work load expectations.
Photography, illustration, life drawing and carpentry are just some of the creative interests I enjoy in my spare time to bring diversity to my life.