Composition of type, colour, image and graphic solutions are the compelling driving force that keeps me buzzing in the design world. For me there is nothing more exciting than the relationship between these elements and the engagement of a user.
My career path has seen me working across a range of adrenaline sport and alternative lifestyle magazines. My folio demonstrates an ability to create brands that capture the readership persona and grow them in to the working identities that have become recognised and loved worldwide.
As a great team player, I revel in the immersive creative environment of strategic idea generation. Utilising excellent communication skills to build and nurture strong working relationships, I ensure my clients get exactly the content they want in the way that they want it.
PRE PRESS PRODUCTION
I am competent with all pre-press production procedures and have been creating my own press ready PDF’s for many years. (Retouching images, colour profiling, cut outs, 5th colours, foil blocks, vector cutting paths, perforation templates, etc). And with deadlines in mind I like to utiliseing batch and automated scrips to speed up the work pace.
FRONT END WEB DESIGN
When designing websites I build the page designs in InDesign, I then annotate parts that have reactive and interactive attributes and then story board the website page framework, this is then passed on to a web developer to build.
I will then work in close relation with the developer to produce the final website. Using Adobe Fireworks and Photoshop to create animated gif’s and optimising images for web publishing.
WORK FLOW MANAGEMENT
I pride myself on being able to efficiently manage my workload. It’s one thing being able to create amazing design but it also happens to be a part of life that you are limited by time. Styling and building magazine grids is not just a way to structure a clean and consistent look that stands out as the brand, but should also be the construction of a work flow formula that is bespoke to the needs and pressures of work load expectations.
My personal interests in photography, illustration, art and carpentry become a great backbone to my professional skillset and help to keep fresh new inspiration on the boil.
MR MICHAEL RICHARD DESIGN.COM